If you regularly find yourself behind a focus group mirror as an observer, we are hoping you will use this blog to share your thoughts about their effectiveness, value and role. When it comes to unearthing fresh insight and fuelling inspired, innovative and productive strategies, are focus groups working hard enough? Or do they regularly leave you (secretly or openly) wishing for something different, something more? Take our poll on the right, and then tell us what's working, what isn't and what qualitative research needs to get better at.
